Consultancy Case Studies

These consultancy case studies show how structured support improves clarity, delivery and follow-through.

Case Study 1: From Scattered Meetings to Structured, Trackable Client Delivery

The consultant moved from scattered notes, calendar-based to-dos, and inconsistent follow-up to fully structured, trackable client delivery across multiple accounts.

Supporting a sales and strategy consultant working across multiple engineering and technology clients

The Situation

A sales and leadership consultant worked across multiple engineering and technology clients.

They ran a high volume of meetings, strategy sessions and workshops. As a result, these sessions generated valuable discussion and insight.

However, documenting everything consistently took time. Reports often fell behind, and important details risked being missed.

At the same time, operational tasks such as expenses, invoicing and organisation still needed attention.

The Challenge

The consultant needed a clear way to stay on top of everything.

Specifically, they needed to:

  • capture insights from meetings properly
  • document actions clearly and follow them up
  • turn workshop discussions into structured outputs
  • keep operational tasks organised

 

Without this structure, too much time was spent writing reports or deciding what needed doing next.

The Support

I provided structured support across reporting, documentation and operational delivery.

This included:

  • producing 15–20 leadership meeting reports per month across multiple clients.
  • documenting full-day strategy and coaching workshops
  • turning discussions into clear summaries, insights and actions
  • updating the Consultancy Operating System with key information
  • managing expenses, invoicing and file organisation
  • drafting LinkedIn newsletters

As a result, everything became structured, visible and easier to manage day to day.

The Outcome

The outcome is simple but powerful.

The consultant now focuses on delivering client work, while everything else is handled in the background.

As a result:

  • conversations are captured clearly
  • actions are documented and visible
  • workshop outputs are structured and usable
  • operational tasks are handled consistently

Because of this, nothing gets lost between discussion and execution.

Before:

  • Notes scattered across documents
  • Actions unclear or delayed
  • Follow-up inconsistent

After:

  • Meetings captured clearly
  • Actions visible and owned
  • Follow-up consistent and structured

Case Study 2: From Unfocused Marketing to a Clearly Defined Ideal Client Profile

The consultancy moved from broad, unfocused marketing to a clearly defined target audience, with structured messaging and a more focused commercial approach.

Supporting a workplace wellbeing consultancy looking to refine its corporate offering.

The Situation

A workplace wellbeing consultancy wanted to grow its corporate offering.

However, it lacked clarity on its ideal client and overall positioning. While the business had experience delivering services, it did not have a clear structure around:

  • who it should target
  • what problems it solves best
  • what triggers organisations to engage

 

As a result, growth efforts felt broad and unfocused.

The Challenge

Without a clearly defined Ideal Client Profile, several issues started to appear.

For example:

  • marketing efforts were too broad
  • sales conversations lacked precision
  • the offer was not clearly positioned

Because of this, the business struggled to communicate its value effectively.

It needed a structured way to define its target market and align its messaging.

The Support

I supported the consultancy by developing a structured Ideal Client Profile.

This included defining:

  • target organisation types and characteristics
  • decision-makers and influencers
  • core problems and challenges
  • trigger events that lead to engagement
  • desired outcomes
  • buying behaviour and decision process
  • a clear engagement structure

 

As a result, everything became clearer and easier to apply across the business.

The Outcome

The Ideal Client Profile now acts as a foundation for the consultancy’s growth.

It is actively used to support:

  • marketing and content planning
  • sales conversations
  • programme design

 

As a result, the consultancy now has a more focused proposition and a clearer direction.

Because of this, it understands exactly where to focus its efforts and how to communicate its value.

This is no longer a one-off exercise, but a core part of how the consultancy operates.

If this feels familiar and things are starting to slip through the cracks, I can help bring structure back into how your consultancy runs.