These consultancy case studies show how structured support improves clarity, delivery and follow-through.

Case Study 1

Turning Leadership Meetings into Clear, Structured Reports

The consultant moved from scattered notes, calendar-based to-dos, and inconsistent follow-up to fully structured, trackable client delivery across multiple accounts.

Supporting a sales and strategy consultant working across multiple engineering and technology clients

The Situation

A sales and leadership consultant working across multiple engineering and technology clients was running a high volume of meetings, strategy sessions and workshops.

These sessions generated valuable discussion and insight, but documenting them consistently and clearly was time-consuming and often fell behind.

At the same time, operational tasks such as expenses, invoicing and general organisation still needed to be handled alongside client delivery.

The Challenge

The consultant needed a way to ensure that:

  • insights from meetings were captured properly
  • actions were clearly documented and followed up
  • workshop outputs were structured and usable
  • operational tasks were handled consistently

 

All without losing time to writing reports or deciding what needs following up.

The Support

Support now includes:

  • Producing 15–20 structured leadership reports per month, capturing actions, insights and decisions
  • Documenting full-day strategy and coaching workshops
  • Structuring outputs into clear summaries, insights and actions
  • Updating The Consultancy Operating System with details from meetings
  • Ensuring operational tasks such as expenses, invoicing and file organisation are handled consistently
  • Drafting LinkedIn newsletters

The Outcome

The practical outcome is simple.

The consultant can focus on delivering client work, while:

  • conversations are captured clearly
  • actions are documented and visible
  • workshop outputs are structured and usable
  • operational tasks are handled consistently

 

Follow-up and actions are now consistently captured and visible across all client work. Nothing gets lost between discussions and execution.

This became a core part of how the consultancy manages client work, not just how meetings are documented.

Case Study 2

Defining a Clear Ideal Client Profile for Focused Growth

The consultancy moved from broad, unfocused marketing to a clearly defined target audience, with structured messaging and a more focused commercial approach.

Supporting a workplace wellbeing consultancy looking to refine its corporate offering.

The Situation

A workplace wellbeing consultancy was looking to grow its corporate offering but lacked clarity on its ideal client and positioning.

Although the business had experience delivering services, it needed a clearer understanding of:

  • who it should target
  • what problems it solves best
  • what triggers organisations to engage

The Challenge

Without a clearly defined Ideal Client Profile:

  • marketing efforts were broad and unfocused
  • sales conversations lacked precision
  • the offer was not clearly positioned for a specific audience

 

The business needed a structured way to define its target market and align its messaging.

The Support

Support focused on developing a structured Ideal Client Profile, including:

  • Target organisation types and characteristics
  • Decision makers and influencers
  • Core problems and challenges
  • Trigger events leading to engagement
  • Desired outcomes
  • Buying psychology
  • Example engagement structure

The Outcome

The resulting Ideal Client Profile now provides a clear foundation for:

  • marketing and content planning
  • sales conversations
  • programme design

The consultancy now has a more focused proposition and a clearer understanding of where to direct its efforts.

This became a core part of how the consultancy defines and communicates its offer, not just a one-off strategy exercise.

If this feels familiar…

If you’re managing multiple clients, conversations and moving parts, and things are starting to slip through the cracks, I can help you bring structure back into how your business runs.